Organic Fair Trade Coffee For Dummies
Common among politically conscious java drinkers, “Organic Fair Trade Coffee” is a phrase we hear a lot, but is not often explained. “Why should I seek out and purchase this particular kind of coffee?” One might ask. “How can I tell which brands fit this description and even then, where can I find it?” Well, hopefully all of those questions can be answered in the following paragraphs.
What does it mean?
Think about what you probably paid for the last latte you had — 3, 4 dollars? Well, if you compared that to the wage of farmers who labor seven days a week to provide not only that cup but millions more, you’d probably be upset. You see, in poorer nations, especially in South America, farmers barely make enough money to feed their families. The idea behind this cause is to pay these workers the price they deserve for cultivating the beans. No more, No Less.
How Can You Tell Which is which?
This is the really simple part. While there is no official brand per Se, there is a nifty logo which they’ve designed to set different coffees apart. It consists of a drawing of a faceless half black, half white person (ying-yang style) holding two baskets with the word “CERTIFIED” printed below. The label should be hard to miss on your next purchase.
Where?
Well, if you live in any major metropolis you’re bound to have at least a few organic coffee houses (If you live in Seattle then just close your eyes and throw a pebble. You’ll probably hit one). Many of these places have chosen to only serve this type of coffee. Although must people don’t know, even at Starbucks they give you the option to purchase it, you simply have to ask. If you choose to drink at home, a majority of supermarkets carry at least one certified brand.
There you go. Not only is the idea behind organic fair trade coffee completely sensible, it does not ask a lot from anyone. As opposed to seeing Sally Struthers implore you to sponsor a foreign child, the act of showing your support for this movement is no more than a point of a finger. As long as you are a coffee drinker, there’s no real excuse not to chip in.
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